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Everything you need to get started with your social media strategy

Social media is not a passing trend, and today every business is expected to have an active presence online. But if you’re new to it, or you’re the only one managing social media for your business, how do you know where to get started with your social media plan?

HootSuite University is pleased to deliver tactical course ware on Creating a Social Media Strategy.

*WHAT YOU WILL LEARN*

✔ Introduction to Social Media Strategy

✔ Why is a Social Strategy Important for Your Business?

✔ Establishing Business Goals and Objectives

✔ What Do You Want to Accomplish?

✔ What Do You Have?

✔ Assess Your Online Presence and Reputation

✔ Researching Your Industry

✔ What Should You Use

✔ Introduction to Developing a Content Strategy

✔ Creating Your Content

✔ Executing Your Strategy

✔ How to Measure Your Engagement and Understand Analytics

✔ Web Analytics and Conversions

✔ Analytics Tools and Creating Reports

✔ Building On Success

✔ WORKBOOK: Creating a Social Media Strategy

*FEATURES*

• Lifetime access to 17 lectures

• A community of 1600+ students learning together!

• Watch courses on the go: video lectures, audio lectures, presentations, articles and anything inside your course.

• Watch courses in offline: Save courses for offline viewing so you can watch them while you're on a plane or subway!

* WHAT PEOPLE ARE SAYING ABOUT THIS COURSE ON UDEMY*

"This course is concise and very well presented, documented and produced. It provides great information on how to develop a Social Media Strategy. I recommend it 100% to anyone. Congratulations :)"

-(Rodrigo Aguilar M) ★★★★★

"Great course! Very useful information. I like the 6 points business goals as those are great to determine the impact of Social Media. Also liked the five questions: Why, What, How, Who, Where. Great tips in the audit section too. Liked that he shared some tools he used to gather content."

-(Tamara Williams) ★★★★★

Instructed By : Hootsuite University

In today’s rapidly-evolving media landscape, social media has not only become a fundamental tool for communication, but a must-have skill in a multitude of industries. Whether you’re a budding social media newcomer or a seasoned user, Hootsuite University delivers best-in-class education on Hootsuite and social media through a recognized, online certification.

Install the "Social Media Strategy Training" app now and join over 3 million people who are already learning on Udemy.